We all know that external links are very important for your blog. External links are links to your blog on other blogs, websites or social media. External links are one of the most important ranking factors that Google takes into account to determine how high your blog scores in the SERPS or search engine results pages.
But bloggers sometimes forget that internal links are also very important. Internal links are links on your own blog between two different pages or blog posts. In addition to the navigation menus on your blog, internal links are the tools a blogger has to make sure similar content is interconnected.
Why are Internal Links So Important?
Internal links are of great importance for both the user and the user experience, but also for Google and for the SEO of your site.
The Importance of Internal Links for the Visitor of Your Website or Blog
- internal links provide a better user experience
The visitor of your blog can easily use internal links to go from one blog post to another in which he is also interested. This gives a better user experience. Make sure that your visitor discovers all your content by linking in your text and at the bottom of your blog posts to similar messages.
- internal links ensure that your visitor can easily find what he or she is looking for
A surfer who visits a website is often looking for the solution to a specific problem. Internal links ensure that he will find that solution faster.
- internal links ensure that your visitor stays longer on your blog
The visitor does not get stuck after reading a message. If a visitor does not find anything to click on after reading one of your messages, he or she is more likely to leave your blog. Keep your visitor on your website and give him something to click on!
The Importance of Internal Links for Google
- internal links ensure that Google can better search and index your website
It is sometimes thought that Google will easily find all the pages of a website, but that is not always true. If the pages of a website contain links to other pages, Google will be able to index your entire website much more easily
- internal links give Google a better understanding of the coherence of your content
Just like for a visitor, internal links give Google a picture of how your site is internally structured and which content is connected to other content. This also allows Google to determine which blog posts are most important. These posts will therefore score higher in the search results. As a blogger you want to score with the right page in the search results and this sometimes depends on the quality of your internal links!
- internal links give Google a better idea of the main theme of your site
It is important that Google has a good idea of what constitutes the main theme of your website or blog. One of the most important tools that Google has for this is the internal structure of your links.
- internal links give Google a better picture of which keywords are important for your site
All links contain text that can be clicked, the so-called anchor text. For Google, this anchor text is very important to determine which keywords are relevant to a page. The anchor text of external links is important for this, but that of internal links as well. Make good use of this!
A Few Guidelines for Internal Links
- place your internal links both in the text and at the end of messages and pages
Do not forget to link to similar posts at the end of a blog post or page. This is very important for the retention of your visitors on your site.
- vary the text of your links and use keywords and variations on keywords
Do not make the mistake of always linking to a page or message with the same text. Use the opportunity that internal links offer you to link even more keywords to your content and score better in Google.
- when publishing a new message consider the possibilities that exist for internal links
Take a look at which older messages can be linked to your new message and vice versa. Take the time for this because it really pays to do this well.